Becoming future-ready Marketer
๐ง๐ผ ๐๐น๐น ๐๐ฎ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ๐:
In 2016, Bain & Company published an article, โThe Math, the Magic, and the Customer,โ emphasizing that successful marketing requires both data analytics (โmathโ) and emotional storytelling (โmagicโ).ย ๐
https://www.bain.com/insights/the-math-the-magic-and-the-customer/
Influenced by this, in 2019, we made a prediction during my stint with Dell Technologies that the ๐ณ๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ถ๐น๐น ๐ฏ๐ฒ ๐ฎ ๐ฐ๐ผ๐บ๐ฏ๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ ๐ฎ๐๐ต ๐งฎ, ๐ ๐ฎ๐ด๐ถ๐ฐ ๐งโโ๏ธ, ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ฐ๐ต๐ถ๐ป๐ฒ ๐ค.
Fast-forward to 2024, and the explosive rise of Generative AI has empowered marketers to wield the power of this trifecta like never before. By seamlessly weaving together data-driven insights, compelling narratives, and cutting-edge AI, we're unlocking new realms of marketing success, captivating audiences, and driving unprecedented results. The future of marketing is here, and it's a symphony of Math, Magic, and Machine.