Empowering channel partner marketers
We partnered with a leading technology company to design and execute a content strategy for their annual flagship marketing event, empowering partner marketers to become future-ready.📖 Client Overview
A Fortune Top 50 technology company with the purpose to create technologies that drive human progress.
💰 Annual revenue: ~$94B
🎯 Project domain: Partner Marketing
🌎 Geo scope: Asia Pacific & Japan
🔬 Situation
The client sought innovative ideas and a content strategy to drive strategic alignment and empower their partner marketers.
✍🏼 Our Approach
Focusing on the target personas, we crafted a balanced approach combining Outside-in and Inside-out perspectives to foster seamless marketing and sales collaboration. Our plan featured insightful, inspirational, and actionable content on achieving commercial excellence.
📈 Impact
Engaged over 500 participants during a two-day virtual event.
Partners praised the high-quality content, interactive engagement, and immersive experience.
Enabled the client to transition from articulating value to creating value.
To know more, reach out to us at curious@ontopraxis.ai