We collaborated with a leading hyperscaler and empowered their partners with the tools, strategies, and support needed to succeed in the competitive public cloud market. This engagement addressed immediate marketing challenges and laid the foundation for sustained partner-driven growth.
📖 Client Overview
Part of a Fortune 10 tech company offering a new way to the cloud.
💰 Annual revenue: ~$33B
🎯 Project domain: Partner Marketing
🌎 Geo scope: Asia Pacific & Japan
🔬 Situation
The client faced challenges in enabling its partners to capitalize on the growing public cloud market. Research revealed key constraints hampering marketing execution: a lack of intent, talent, and content. To address these gaps, the client sought a strategic initiative to empower its partners and accelerate time to value.
✍🏼 Our Approach
Strategic Alignment
Collaborated with the client to design and implement a partner demand generation engine, aligning it with the organization’s business and sales priorities.
Identified and addressed the unique challenges of partner marketers, focusing on intent-building and content optimization.
Customized Marketing Support
Developed personalized marketing plans for partners, optimizing existing strategies to deliver higher ROI.
Provided hands-on guidance to improve demand generation efforts, including recommending suitable marketing packages and agencies.
Comprehensive Execution Assistance
Supported campaign execution by facilitating agency selection, brief creation, and implementation oversight.
Ensured smooth collaboration by acting as an escalation point for agency-related issues.
Capability Building
Enhanced partner marketing skills through the sharing of best practices and knowledge.
Curated impactful content and resources to support effective marketing campaigns.
📈 Impact
Enhanced Marketing Outcomes
Partners praised the high-quality content, immersive experiences, and tailored support, leading to improved marketing execution.
Optimized Marketing Fund Utilization
Enabled better and more effective use of marketing funds by aligning investments with targeted strategies and high-impact campaigns.
Partner Testimony
Partners consistently highlighted our role in simplifying campaign execution, improving marketing strategy, and enhancing team coordination.
To know more, reach out to us at curious@ontopraxis.ai